The initial resistance to QR codes seems to be melting away in the US, as the question of “What can they really be used for?” has apparently been answered with a resounding EVERYTHING.
This bold statement was been prompted by a recent trip to the grocery store, where poking up from the prickles of a display of artichokes, I happened upon little cards emblazoned with QR codes. Apparently if you have the savvy to figure out how to eat an artichoke, then you can figure out how to scan a QR code.
And they’re not gratuitous either– a scan enables one not only to enter a sweepstakes for $10,000 (or better, a case of “field fresh” artichokes), but to register for the Ocean Mist Artichoke Aficionado Club.
I believe with this post we can officially say that anyone who doubted the relevance of QR codes to daily life has officially been proven wrong.
UPDATE: Check out the happy ending here! The article not only reveals the prize winner, but also the numbers behind the sweepstakes success.